Read on to learn how to make a Facebook cover photo that shows off your brand in the best possible light. What’s the first thing they’ll see? Your Facebook cover photo. Your current and prospective customers or subscribers will visit it to check you out, see what you’re talking about, and engage with your content. The starting point for all of those things is your Facebook Business Page. You should be using it to promote your products, advertise your brand, and generally represent your company. It might not be your audience’s favorite social platform, but they’ll almost certainly be on there, which means you need to be, too.
Simply put, if you’re a brand, you can’t afford to ignore Facebook. With approximately 2.5 billion monthly active users, Facebook is comfortably bigger than Twitter, Snapchat, Reddit, and Instagram combined. In reality, Facebook has barely seen a slowdown in audience growth at any point in the last 12 years. Thing is, that’s just not supported by the user data. You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it. Get instant access to this class now.It seems like every week there’s a new article about how people don’t use Facebook anymore. See what works, what doesn't work, and get insider tips to implement immediately. Watch Tips and Tricks for Successful Facebook Growth, and learn how to effectively engage your Facebook fans and grow your fan base while doing so. The Forest Feast does a great job of telling their story through one creative graphic.ĭo you want to grow your Facebook audience? You know all you need to know just from looking at one image. Sharing your brand essence through one graphic is powerful. Someone lands on your page, do they know that next step? What do you want them to do? Where do you want them to go? Orglamix tells them exactly what to do by adding a call to action to their cover image. More Than Me ran a campaign called “I Am Abigail” that invited and encourage their tribe to get involved by posting a picture of themselves and tagging their friends in the photo. We love to be a part of something big, something that is changing lives and changing the world. Savor the Success highlights a recent conference. Whether you have new products for the season or upcoming events, the cover image is a perfect place to showcase timely and relevant happenings for your company. Be Good to People has a tribe of people spreading their message worldwide and they use a cover image to show this. People are more likely to get involved when they see people like themselves getting involved. You may be collecting text based testimonials but look how appealing photos of happy customers are on the Parties By Dylan Page! Nothing sells better than existing customers sharing their enthusiasm for you product or service. Use your cover as a way to share your story like Surf Dog does. Storytelling is possibly the most effective strategy for growing a brand. They’ve featured the customer’s benefit and the consumer knows exactly what results to expect. One brand that gets this right is Apartment Jeanie. Products are extremely easy to highlight, but the service industry tends to overlook this opportunity. See Splash Resume's Facebook Cover Photo below. Using your cover to clearly state what your company does and provide links to find out more, register for your email newsletter or connect in other places is a great way to get your information in front of these prospects quickly. You only get a few seconds from the time someone lands on your page to the time they leave or the time they realize they are in the right place and want to stay. There is room for your profile picture to overlap, but beyond that, here are 9 tips for creating an effective Facebook Cover Image. For many of your visitors, the first experience they have with your brand is seeing your Facebook Cover Image, so make sure to take advantage of this valuable real estate.Īt a minimum, your Facebook Cover Image should be properly formatted to 851 x 315 pixels.
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